Building Purpose-Powered Brands
Beyond Profit. For People, Planet & Culture
15 May 2026
Intercontinental Resort,
Mauritius, Balaclava.
#savethedate
Building Purpose-Powered Brands
Beyond Profit. For People, Planet & Culture
15 May 2026
Intercontinental Resort,
Mauritius, Balaclava.
#savethedate
Building Purpose-Powered Brands
Brand Magic 2026
In a world defined by rapid disruption, rising societal expectations, and cultural shifts, brands are no longer judged solely on performance. Today’s audiences — consumers, employees, and communities — expect brands to contribute meaningfully to people’s lives, respect the planet’s limits, and reflect the cultures in which they operate.
Now in its 11th edition, Brand Magic has evolved into a leading platform for branding professionals and business leaders, shaped by years of conversations, insights, and long-standing relationships.
Following Brand Magic 2025’s focus on AI-driven transformation, Brand Magic 2026 deliberately shifts the conversation from capability to conscience. While technology continues to accelerate change, it is purpose, trust, and belonging that increasingly define brand relevance and longevity.
This year’s theme, Purpose-Powered Brands – Beyond Profit. For People, Planet & Culture, reflects this shift. It recognises that brands must go beyond traditional metrics of success to become drivers of positive impact — for individuals, for communities, and for the wider world.
Brand Magic 2026 brings together global and regional brand leaders, strategists, and storytellers to explore how brands can align business with purpose and move beyond profit to create lasting value. The summit is designed as a highly immersive, insight-driven experience, blending global perspectives with local relevance.
Through expert-led presentations, real-world case studies, and thought-provoking discussions, participants will gain practical inspiration to build brands that are not only competitive, but meaningful — brands that people trust, connect with, and believe in.
Building Purpose-Powered Brands
Brand Magic 2026
In a world defined by rapid disruption, rising societal expectations, and cultural shifts, brands are no longer judged solely on performance. Today’s audiences — consumers, employees, and communities — expect brands to contribute meaningfully to people’s lives, respect the planet’s limits, and reflect the cultures in which they operate.
Now in its 11th edition, Brand Magic has evolved into a leading platform for branding professionals and business leaders, shaped by years of conversations, insights, and long-standing relationships.
Following Brand Magic 2025’s focus on AI-driven transformation, Brand Magic 2026 deliberately shifts the conversation from capability to conscience. While technology continues to accelerate change, it is purpose, trust, and belonging that increasingly define brand relevance and longevity.
This year’s theme, Purpose-Powered Brands – Beyond Profit. For People, Planet & Culture, reflects this shift. It recognises that brands must go beyond traditional metrics of success to become drivers of positive impact — for individuals, for communities, and for the wider world.
Brand Magic 2026 brings together global and regional brand leaders, strategists, and storytellers to explore how brands can align business with purpose and move beyond profit to create lasting value. The summit is designed as a highly immersive, insight-driven experience, blending global perspectives with local relevance.
Through expert-led presentations, real-world case studies, and thought-provoking discussions, participants will gain practical inspiration to build brands that are not only competitive, but meaningful — brands that people trust, connect with, and believe in.
Why attend?
Brand Magic 2026 is for brand practitioners, business leaders, creative teams, and organisational decision-makers seeking to:
This one-day, in-person summit creates space for dialogue, reflection, and connection around the evolving role of brands in society.
Why attend?
Brand Magic 2026 is for brand practitioners, business leaders, creative teams, and organisational decision-makers seeking to:
This one-day, in-person summit creates space for dialogue, reflection, and connection around the evolving role of brands in society.
Who should attend?
Brand Magic 2026 is designed for:
Who should attend?
Brand Magic 2026 is designed for:
Learning Objectives
By the end of Brand Magic 2026, participants will:
- Explain the evolving role of brands as cultural and societal leaders.
- Examine how leadership, ethics, and governance shape long-term brand trust and credibility.
- Evaluate how purpose-driven creativity can influence culture, perception, and measurable impact.
- Assess the strategic value of human storytelling in building trust and belonging in an AI-driven environment.
- Analyse how brand values translate into coherent systems, design, and operational behaviour.
- Distinguish between purpose-driven and impact-driven business models and their implications for sustainable growth.
- Interpret how emerging markets leverage constraints and cultural insight to drive innovation and global relevance.
- Analyse how global brand standards integrate purpose into leadership, creativity, and execution.
- Apply purpose-led principles to strengthen brand relevance, differentiation, and long-term organisational impact.
Learning Objectives
By the end of Brand Magic 2026, participants will:
- Explain the evolving role of brands as cultural and societal leaders.
- Examine how leadership, ethics, and governance shape long-term brand trust and credibility.
- Evaluate how purpose-driven creativity can influence culture, perception, and measurable impact.
- Assess the strategic value of human storytelling in building trust and belonging in an AI-driven environment.
- Analyse how brand values translate into coherent systems, design, and operational behaviour.
- Distinguish between purpose-driven and impact-driven business models and their implications for sustainable growth.
- Interpret how emerging markets leverage constraints and cultural insight to drive innovation and global relevance.
- Analyse how global brand standards integrate purpose into leadership, creativity, and execution.
- Apply purpose-led principles to strengthen brand relevance, differentiation, and long-term organisational impact.
Learning Outcomes
Upon successful completion of Brand Magic 2026, participants will be able to:
- Articulate the strategic importance of purpose in contemporary brand development.
- Evaluate how leadership, ethics, and governance contribute to sustained brand trust and credibility.
- Analyse how culturally grounded creativity and storytelling drive perception, belief, and measurable brand impact.
- Differentiate between technology-led optimisation and human-centred storytelling, and assess their influence on brand connection.
- Evaluate practical mechanisms for embedding purpose into brand systems, strategy, and organisational behaviour.
- Assess the implications of impact-driven business models for long-term sustainable growth.
- Extract transferable insights from emerging market case studies and apply them to their own market context.
- Analyse globally recognised brand work and identify key purpose-led principles relevant to their organisation.
- Formulate actionable commitments to strengthen brand relevance, differentiation, and long-term value creation.
PROGRAMME FORMAT
Learning Outcomes
Upon successful completion of Brand Magic 2026, participants will be able to:
- Articulate the strategic importance of purpose in contemporary brand development.
- Evaluate how leadership, ethics, and governance contribute to sustained brand trust and credibility.
- Analyse how culturally grounded creativity and storytelling drive perception, belief, and measurable brand impact.
- Differentiate between technology-led optimisation and human-centred storytelling, and assess their influence on brand connection.
- Evaluate practical mechanisms for embedding purpose into brand systems, strategy, and organisational behaviour.
- Assess the implications of impact-driven business models for long-term sustainable growth.
- Extract transferable insights from emerging market case studies and apply them to their own market context.
- Analyse globally recognised brand work and identify key purpose-led principles relevant to their organisation.
- Formulate actionable commitments to strengthen brand relevance, differentiation, and long-term value creation.
PROGRAMME FORMAT
Speakers
Sponsors and Partners
Sponsors
Platinum
Sponsor
Gold
Sponsor
Silver
Sponsor
Sponsors
Platinum
Sponsor
Gold
Sponsor
Silver
Sponsor
Partners
