Branding
Beyond
Boundaries

9th Edition

Save the date: 16 May 2024

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Branding
Beyond
Boundaries

9th Edition

Save the date: 16 May 2024

0
0
0
Weeks
0
0
0
0
Days
0
0
Hours
0
0
Minutes
0
0
Seconds

Early Bird Registration until 25 March

ABOUT
BRAND MAGIC

In today’s dynamic and interconnected world where borders are increasingly blurred, the significance of branding extends far beyond geographic or industry-specific constraints. It encompasses a multifaceted journey of discovery, innovation, and adaptation that can shape the future success of businesses,  as brands navigate diverse cultural landscapes, harness the power of emerging technologies, and strive to create meaningful connections with their audiences.

The 9th edition of Brand Magic is dedicated to exploring the evolving landscape of branding and its profound impact on the future of businesses worldwide, with a focused emphasis on the theme of “Branding Beyond Boundaries: Shaping Tomorrow’s Success”. In an era defined by unprecedented technological advancements, globalisation, and changing consumer behaviors, brands need to transcend conventional limitations and embrace a more expansive approach to brand management. Only then can brands unlock new opportunities for growth, differentiation and success in an increasingly competitive marketplace.

Brand Magic 2024 will be a platform for industry leaders, marketing professionals, and branding enthusiasts to delve into innovative strategies, emerging trends, and best practices that define the future of brand management.

WHY
ATTEND

In today’s rapidly changing market, it’s more important than ever to stay ahead of the curve and embrace new opportunities for growth.

Brand Magic is designed to help participants explore innovative strategies for evolving their brand and seizing new opportunities for success. The expert speakers will share their insights on everything from market trends and consumer behaviour to emerging technologies and disruptive business models.

Participants learned how to identify and capitalise on new growth opportunities, leverage their brand’s unique strengths, and stay competitive in an ever-changing landscape. With a focus on practical, actionable insights, Brand Magic is a must-attend event for anyone looking to take their brand to the next level.

Whether it is a start-up looking to make a splash, an established brand seeking to adapt to new challenges, or a marketer looking for fresh ideas and inspiration, Brand Magic has it all. For participants, it was a day of learning, networking, and strategising to explore the exciting new opportunities that lie ahead!

TARGET
AUDIENCE

Decision Makers
Decision-makers and those tasked with guiding the future of their branding and marketing operations.
Professionals
Branding, Advertising and Marketing professionals.
Experts
Communication and Media professionals.
Academia
Students, Lecturers and academicians.
Brand Enthusiasts
All interested in brands and branding.

LEARNING
OUTCOME

  • Understand the relevance of Branding Beyond Boundaries in today’s context.

  • Gain insights into the influential role of technology and AI in reshaping customer-brand interactions and  learn strategies for harnessing AI to craft personalised and immersive brand experience.

  • Develop a deeper understanding of consumer behaviour analytics and learned how to critically analyse data to drive brand strategies.

  • Gain a nuanced understanding of the synergy between technology and creativity in brand communication.

  • Acquire actionable insights into transitioning from a culture of brand noise to harmonious brand narratives that resonate authentically with audiences.

  • Gain an understanding of the dynamics of cultural ideas and their spread across cultures globally and how platforms like TikTok enable the dissemination of cultural ideas, from language to movement.

  • AI-Powered Customer Brand Interaction
  • Consumer Behaviour Analytics
  • Emerging Technologies in Brand Communication
  • Crafting Authentic Brand Narratives
  • Cultural Branding in a Globalised World
  • Lecture/Presentation
  • Q&A session at the end of each session

Speakers

Emmanuel Upputuru

Founder and Chief Creative Officer, EFGH Brand Innovations

Marie Claire Maalouf

Chief Creative Officer, Edelman

Philippa Dunjay

TikTok Consultant, Pip Dunjay Ltd.

Sameer Muley

Multidisciplinary Creative Technologist and Strategist, H-Labs

Sheila Berman

Co-host of B2B Marketing Asia Podcast Former Global Lead for MarTech and Marketing Operations, She Loves Data

Partners