In today’s new normal, the way brands grow has also changed. Brands have had to learn to adapt to the disruptions and changes brought about by global events. They have had to make subtle shifts in their strategies and the way they function in order to survive, sometimes even reinventing themselves.
All brands seek evolution and growth, and it is crucial for them to identify the right strategies to gain a competitive edge. They realise that to move forward in a positive direction, they need to make the most of the plentiful opportunities, while keeping an eye out for the competition. With so much to juggle at once, each brand has to identify and explore its own strategy to take these challenges on.
There is no one solution for all. Only by identifying relevant opportunities, developing appropriate content, implementing suitable strategies and using the appropriate channels to engage with consumers in a meaningful way can brands grow and evolve.
The 8th edition of Brand Magic on 18 May, 2023 was centred around the theme of how organisations can grow their brands by capitalising and promoting their opportunities through appropriate strategies and actions. Brand Magic covered topics ranging from omnichannel marketing and developing creative and automating personalised content to integrating sustainability into business operations, data-driven decisions and influencing the public perception of their brand.