In today’s new normal, the way brands grow has also changed. Brands have had to learn to adapt to the disruptions and changes brought about by global events. They have had to make subtle shifts in their strategies and the way they function in order to survive, sometimes even reinventing themselves.

All brands seek evolution and growth, and it is crucial for them to identify the right strategies to gain a competitive edge. They realise that to move forward in a positive direction, they need to make the most of the plentiful opportunities, while keeping an eye out for the competition. With so much to juggle at once, each brand has to identify and explore its own strategy to take these challenges on.

There is no one solution for all. Only by identifying relevant opportunities, developing appropriate content, implementing suitable strategies and using the appropriate channels to engage with consumers in a meaningful way can brands grow and evolve.

The 8th edition of Brand Magic on 18 May, 2023 was centred around the theme of how organisations can grow their brands by capitalising and promoting their opportunities through appropriate strategies and actions. Brand Magic covered topics ranging from omnichannel marketing and developing creative and automating personalised content to integrating sustainability into business operations, data-driven decisions and influencing the public perception of their brand.


In today’s rapidly changing market, it’s more important than ever to stay ahead of the curve and embrace new opportunities for growth.

Brand Magic is designed to help participants explore innovative strategies for evolving their brand and seizing new opportunities for success. The expert speakers will share their insights on everything from market trends and consumer behaviour to emerging technologies and disruptive business models.

Participants learned how to identify and capitalise on new growth opportunities, leverage their brand’s unique strengths, and stay competitive in an ever-changing landscape. With a focus on practical, actionable insights, Brand Magic is a must-attend event for anyone looking to take their brand to the next level.

Whether it is a start-up looking to make a splash, an established brand seeking to adapt to new challenges, or a marketer looking for fresh ideas and inspiration, Brand Magic has it all. For participants, it was a day of learning, networking, and strategising to explore the exciting new opportunities that lie ahead!


  • Decision-makers and those tasked with guiding the future of their branding and marketing operations
  • Branding, Advertising and Marketing professionals
  • Communication and Media professionals
  • Students, Lecturers and academicians
  • All interested in brands and branding


Participants learned:

  • What brands must do to build an impactful omnichannel marketing strategy
  • The role of brand equity and PR (Public Relations) in sustaining and growing brands
  • The importance of sustainable branding and Environmental, Social, and Governance (ESG) and how it can help brands make a difference
  • How brands can use creative content to distinguish themselves and connect meaningfully with their audiences
  • How brands can use data and brand intelligence for consumer insights


  • Unlock new insights
  • Learn new approaches and ideas
  • Discover new opportunities and innovative strategies from a diverse range of captivating presentations from international branding experts.
  • Get opportunities to interact with international speakers and ask questions.
  • Network
  • Omnichannel Marketing
  • Creative Content
  • PR
  • Sustainability
  • Brand Intelligence
  • Lecture/Presentation
  • Q&A session at the end of each session
  • Panel Discussion