Building Purpose-Powered Brands–
Brand Magic 2026
InterContinental Resort, Mauritius, Balaclava
15 May 2026


Building Purpose
-Powered Brands
– Brand Magic 2026

InterContinental Resort, Mauritius, Balaclava
15 May 2026

Agenda

08:00 – 08:45 Registration & Welcome Networking
09:00 – 09:05 Welcome Address – Bhawana Maskey, Chairperson Brand, Magic 2026
09:05 – 09:15 From Profit to Purpose: The Evolving Role of Brands in Society – Opening – Ravin
Lama, Managing Director, Mind Initiatives Ltd.
09:15 – 10:00 The Honesty Advantage – Sylvester Rirhandzu Chauke, Founder & Chief Architect, DNA Brand Architects, South Africa
10:00 – 10:45 Stay Human: Why Story Still Wins in the Age of Algorithms – Khayalethu Vusumzi Dlanga, Former CMO, rain, South Africa
10:45 – 11:15 Networking & Refreshments
11:15 – 12:00 From Purpose to Practice: – Turning Brand Values into Real-World Impact – Ronita Mukerjee, Executive Director, Client Services, Landor India & APAC Healthcare Practice Lead
12:00 – 12:45 Turning Belief into Brand Action – Louise Hvenegaard Petersen, Strategic Creative Director & Founder, N96, Denmark
12:45 – 13:45 Networking Lunch
13:45 – 14:30 Impact on Purpose – Paul Stuart Dunn, Co-Founder, B1G1: Business for Good, Singapore
14:30 – 15:05 Creativity in Emerging Markets: How Underdog Nations Build Powerful, Purpose-Driven Brands – Mohammad Akrum Hossain, Chief Creative Officer, POP5, Bangladesh
15:05 – 15:35 Networking & Refreshments
15:35 – 16:10 Cannes Lions Showcase – Ravin Lama, Mauritius Cannes Lions Representative
16:10 – 17:00 Panel Discussion – Purpose in Action: How Brands Create Trust, Belonging, and Long-Term Impact
17:00 – 17:30 Closing Reflection – From Insight to Action: Embedding Purpose into Brand Leadership – Ravin Lama, Managing Director, Mind Initiatives Ltd