Branding
Beyond
Boundaries

9th Edition

Save the date: 16 May 2024

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Branding
Beyond
Boundaries

9th Edition

Save the date: 16 May 2024

0
0
0
Weeks
0
0
0
0
Days
0
0
Hours
0
0
Minutes
0
0
Seconds

ABOUT
BRAND MAGIC

In today’s dynamic and interconnected world where borders are increasingly blurred, the significance of branding extends far beyond geographic or industry-specific constraints. It encompasses a multifaceted journey of discovery, innovation, and adaptation that can shape the future success of businesses,  as brands navigate diverse cultural landscapes, harness the power of emerging technologies, and strive to create meaningful connections with their audiences.

The 9th edition of Brand Magic is dedicated to exploring the evolving landscape of branding and its profound impact on the future of businesses worldwide, with a focused emphasis on the theme of “Branding Beyond Boundaries: Shaping Tomorrow’s Success”. In an era defined by unprecedented technological advancements, globalisation, and changing consumer behaviors, brands need to transcend conventional limitations and embrace a more expansive approach to brand management. Only then can brands unlock new opportunities for growth, differentiation and success in an increasingly competitive marketplace.

Brand Magic 2024 will be a platform for industry leaders, marketing professionals, and branding enthusiasts to delve into innovative strategies, emerging trends, and best practices that define the future of brand management.

WHY
ATTEND

In an ever-evolving business landscape where innovation is the currency of success, staying abreast of the latest trends and strategies is not just advantageous—it’s essential.

Brand Magic 2024 is meticulously crafted to equip attendees with the tools and insights needed to navigate the complexities of modern branding and seize the limitless opportunities it presents. Our roster of esteemed speakers will delve into a myriad of topics, ranging from cutting-edge AI applications in customer-brand interactions to decoding consumer behavior through advanced analytics.

Join us as we explore the forefront of brand communication, where emerging technologies intersect with timeless storytelling to craft authentic brand narratives that resonate deeply with audiences. Discover how cultural nuances shape global branding strategies, and learn to harness these insights to forge meaningful connections across borders.

At Brand Magic 2024, participants will not only gain invaluable knowledge from industry leaders and marketing luminaries but also engage in dynamic discussions and networking opportunities that foster collaboration and innovation. Whether you’re a seasoned professional seeking fresh perspectives or a burgeoning brand looking to carve out your niche, this conference is your gateway to unlocking the full potential of your brand in today’s dynamic marketplace.

Don’t miss out on this immersive experience where inspiration meets actionable insights, propelling your brand towards unprecedented success. Join us at Brand Magic 2024 and embark on a journey of discovery, transformation, and endless possibilities.

TARGET
AUDIENCE

Decision Makers
Decision-makers and those tasked with guiding the future of their branding and marketing operations.
Professionals
Branding, Advertising and Marketing professionals.
Experts
Communication and Media professionals.
Academia
Students, Lecturers and academicians.
Brand Enthusiasts
All interested in brands and branding.

LEARNING
OUTCOME

  • Understand the relevance of Branding Beyond Boundaries in today’s context.

  • Gain insights into the influential role of technology and AI in reshaping customer-brand interactions and  learn strategies for harnessing AI to craft personalised and immersive brand experience.

  • Develop a deeper understanding of consumer behaviour analytics and learned how to critically analyse data to drive brand strategies.

  • Gain a nuanced understanding of the synergy between technology and creativity in brand communication.

  • Acquire actionable insights into transitioning from a culture of brand noise to harmonious brand narratives that resonate authentically with audiences.

  • Gain an understanding of the dynamics of cultural ideas and their spread across cultures globally and how platforms like TikTok enable the dissemination of cultural ideas, from language to movement.

  • AI-Powered Customer Brand Interaction
  • Consumer Behaviour Analytics
  • Emerging Technologies in Brand Communication
  • Crafting Authentic Brand Narratives
  • Cultural Branding in a Globalised World
  • Lecture/Presentation
  • Q&A session at the end of each session

Speakers

Emmanuel Upputuru

Founder and Chief Creative Officer, EFGH Brand Innovations

Marie Claire Maalouf

Chief Creative Officer, Edelman

Philippa Dunjay

TikTok Consultant, Pip Dunjay Ltd.

Sameer Muley

Multidisciplinary Creative Technologist and Strategist, H-Labs

Sheila Berman

Co-host of B2B Marketing Asia Podcast Former Global Lead for MarTech and Marketing Operations, She Loves Data

Partners