Mind Initiatives Ltd
Suite 207A, Ebene Junction
Rue de la Democratie
Ebene 80817
Mauritius
Mind Initiatives Ltd
Suite 207A, Ebene Junction
Rue de la Democratie
Ebene 80817
Mauritius
© 2025 | Brand Magic by Mind Initiatives | All Rights Reserved | Website by Eruption: Your Image-in-action
/ Amnah Ajmal
Thought Leader, Public Speaker.
Amnah Ajmal is the former Executive Vice President of Market Development, Mastercard EEMEA. In this role, she led the P&L across multiple business verticals including merchants, telcos, governments, fintechs, digital players across 80 markets. She also created sustainable, competitive differentiation for Mastercard and its customers by delivering digitally integrated consumer experiences across consumer and commercial products.
She was also the CEO for Standard Chartered Consumer Bank Malaysia, responsible for retail banking strategy for Indonesia, Malaysia & Taiwan in a global role based out of Singapore. She also held several leadership positions at Citigroup including Asset Business Head for Poland.
Amnah was recently recognised by Forbes Middle East as 100 Most Powerful Business Women 2024. She has received multiple global accolades over the years including:
THE HUMAN
IN ARTIFICIAL
INTELLIGENCE
Balancing Technology,
Creativity and Ethics
AI-DRIVEN BRANDING
Keeping the Human Touch – How brands can maintain authenticity, trust, and emotional connections when integrating AI into brand engagement.
AUGMENTED DECISION-MAKING
AI Insights, Human Judgment – Why AI-powered insights still require
AI AND CONSUMER TRUST
Navigating Personalisation and Bias – Balancing hyper-personalisation, privacy concerns, and ethical challenges in AI-driven marketing.
RESPONSIBLE AI IN BRANDING
The Future of Human Oversight – The increasing need for ethical AI governance, transparency, and accountability in AI-powered brand interactions.
/ Dale Imerman
VP Immersive Technology
& Artificial Intelligence, WPP.
Dale Imerman is the Vice President of Immersive Technology and Artificial Intelligence at WPP, Dale Imerman blends creativity, technology, and education to simplify complex innovations and make them accessible to all.
Dale has facilitated learning sessions as faculty at Singularity University, Duke University, and Henley Business School. He is a worldwide leader in artificial intelligence, augmented and virtual reality, and immersive media. Known for his practical approach, Dale is passionate about both cutting-edge technology and the environment, often described as having his “FEET IN THE SOIL AND HEAD IN THE METAVERSE.”
THE NATURE
OF ARTIFICIAL
INTELLIGENCE
Intelligence, Creativity, and
The Future of Collaboration
How AI is transforming content creation, campaign management, and predictive analytics in marketing and advertising.
The role of embodied AI and robotics in shaping future human-machine interactions.
The ethical and creative implications of AI-driven decision-making in branding and media.
How businesses can leverage AI without compromising creativity, authenticity and human intuition.
/ Jupiter Huidrom
Senior Vice President,
Integrated Media Strategy
at Weber Shandwick,
Singapore.
Jupiter Huidrom has 16 years of multi market experience in B2B and B2C Marketing, across Singapore, Malaysia and India leading regional client relationships. Currently in Weber Shandwick Singapore as Senior Vice President, he heads Digital/Integrated Media Strategy, driving B2B and B2C Digital & social strategy and performance marketing, AI acceleration & navigation, Marketing automation, e-commerce, Account based marketing, Content and Performance Marketing.
He has worked on leading B2B and B2C brands like Expedia, Hotels.com, Mastercard, Mattel, Kellanova (Pringles), TUI Travel, MSD (Merck & Co.), Acoustic (Former IBM Watson Marketing and Commerce Technology), Splunk, Seagate, Ericsson, Merz Aesthetics, HCL Technologies and the Tanoto Foundation.
ARTIFICIAL
INTELLIGENCE DRIVEN
BRAND STRATEGY
Enhancing Agility, Consistency
and Reputation in a Digital World
How AI enables real-time adaptability in brand strategy through predictive analytics and automation.
The role of AI in ensuring brand consistency across multi-channel campaigns while maintaining authenticity.
AI-powered brand protection and reputation management detecting risks, monitoring sentiment, and responding proactively.
How a global brand can successfully leverage AI to refine its positioning and adapt to market trends.
/ Richard Norton
Creative Technologist
and Co-Founder,
The Peeps, UK.
Richard started as a Junior Copywriter in 1994, following a short but eventful stint in the music industry. Over the years, Norts climbed the ranks to become an Executive Creative Director, shaping groundbreaking campaigns and redefining creative boundaries.
In 2018, Norts made a bold move, leaving the traditional agency world to co-found The Peeps, a creative collective pioneering the use of AI for concept generation, brand identity, and creative differentiation. Their client portfolio includes prestigious names such as Deloitte, Papa Johns, the BBC, and the Royal Academy of Engineering, showcasing their ability to merge creativity and technology for diverse industries.
How to Combine the
Latest Artificial Intelligence
Tools to Create Magic for Brands
AI-POWERED CREATIVITY IN ACTION
Explore how AI tools like ChatGPT, Midjourney, DALL·E, and Runway ML are revolutionising brand storytelling, content creation, and campaign execution.
BUILDING AN AI-INTEGRATED BRANDING WORKFLOW
Learn how to combine multiple AI solutions to automate marketing tasks, optimise branding strategies, and enhance operational efficiency.
PERSONALISATION AND CONSUMER ENGAGEMENT WITH AI
Discover how AI-driven chatbots, recommendation engines, and real-time analytics can create hyper-personalised brand experiences.
CASE STUDY AND HANDS-ON APPLICATION
Analyse a real-world AI-powered branding campaign, followed by a practical session where participants apply AI tools to develop creative brand assets and marketing strategies.
/ Uma Rudd Tan
Executive Creative Director
and Co-founder KUUR,
Singapore.
Uma Rudd Tan, the Co-founder and Executive Creative Director of KVUR, has spent over two decades shaping the future of marketing and innovation. Her career spans top multinational agencies like Ogilvy, Saatchi & Saatchi, Havas, and JWT, where she led global creative strategies for brands across industries— from hospitality to tech.
An award-winning creative mind with D&ADs and Cannes Lions under her belt, Uma is also a sought-after speaker who has inspired over 500,000 people across 19 countries. She has spoken at Cannes Lions, Spikes Asia, SXSW AI, and government-led Smart City summits, sharing her expertise on AI, branding, and the intersection of technology and human ingenuity.
THE ART
OF ARTIFICIAL
INTELLIGENCE
Merging Technology
With Creative Vision
AI AS A CATALYST FOR HUMAN-LED CREATIVITY
Examine how AI is not replacing creativity but enhancing the ideation process, inspiring new forms of storytelling, and pushing the boundaries of brand identity.
BEYOND CONTENT CREATION: AI’S ROLE IN CONCEPT DEVELOPMENT
Explore how AI contributes to the early stages of creative thinking, assisting in trend forecasting, audience insights, and personalized brand experiences.
THE EMOTIONAL IMPACT OF AI-DRIVEN BRANDING
Discuss how AI-generated creativity can still evoke human emotion, connect with audiences on a deeper level, and maintain brand authenticity without losing the human touch.
AI-ENHANCED BRAND CAMPAIGNS: INSPIRATION FROM THE WORLD’S BOLDEST BRANDS
Analyse groundbreaking AI-infused campaigns that successfully blend human ingenuity with AI-generated content to drive engagement and brand differentiation.
/ Casie Lane Millhouse
Founder Sashiyu,
Singapore.
Casie Lane Millhouse is a visionary leader focused on emerging technologies, space exploration, and healthcare innovation. She scouts startups specialising in hardware components, connecting groundbreaking ideas to capital. As a certified professional in NASA Open Science, Casie supports global research collaborations in healthcare and space. She serves on the boards of several innovative organisations, including those in stroke recovery, health tracking, AI wearables and immersive education.
As an advisor for XR Simulation at the ASRI Space Foundation, Casie contributes to research on human reproduction and health in space environments. With experience in AR and VR product development at Meta, she continues to drive innovation in recovery, assistive technologies, and human-centered design. Casie was also the first person interviewed as an avatar in an award-winning documentary.
“BEYOND THE LOGO:
HOW AI CREATES
HYPER-PERSONALIZED
BRAND EXPERIENCES”
FROM VISUAL IDENTITY TO EMOTIONAL CONNECTION:
How ai enables brands to move beyond traditional logos by crafting personalised experiences that resonate emotionally and deepen customer loyalty.
PRIVATELY-OWNED DATA AS A BRAND ASSET:
Leveraging AI to ethically harness and maintain full control of proprietary data, creating tailored customer interactions that build lasting trust.
AI-DRIVEN WEARABLES TRANSFORMING LIVES:
Examining real-world examples of AI-powered wearables designed to empower visually impaired users, showcasing how innovation can enhance both brand purpose and societal impact.
TURNING CUSTOMERS INTO PASSIONATE ADVOCATES:
How hyper-personalised, ethical AI experiences not only strengthen brand loyalty but also inspire customers to become vocal brand ambassadors.
