Mind Initiatives Ltd
Suite 207A, Ebene Junction
Rue de la Democratie
Ebene 80817
Mauritius
Email:
[email protected]
Phone:
+230 5499 4050 or +230 5441 0761
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Brazilian born André Laurentino, better known as Dedé, was one of Brazil’s most awarded art directors for 10 years. In 2003, he became a copywriter and soon went on to win the same accolade in his new role.
He moved to the UK in 2011 and, in 2014, joined Ogilvy UK as Global Creative Director for Unilever. Throughout his career, Dedé has done award winning work for brands such as Volkswagen, Havaianas, Audi, Adidas, VISA, Dove, Hellmann’s, GSK, Sipsmith’s and many others.
He has 35 Cannes Lions to his name, as well as Clios, D&AD and The One Show pencils. Alongside his career in advertising, Dedé is a published author (a novel in 2005 and a collection of personal essays in 2017), wrote TV series for Globo TV – Brazil’s largest TV network and was a columnist for newspaper O Estado de S. Paulo for 10 years.
How to build brands in a hyper-connected and increasingly cluttered world. While our minds are taken in every which way every second of the day, and we scroll down our feeds for an extra kick of mental excitement… our hearts have obeyed largely the same set of rules for years and years. Unlike the mind, our hearts still crave the same things: a sense of belonging, acceptance, emotional stability. Brands are built on affection, not attention.
On deeply rooted needs, not on flitting speed. The human heart is a much harder destination to reach.
‘How do you get there?‘ is the one billion dollar question, which has many answers.
Brazilian born André Laurentino, better known as Dedé, was one of Brazil’s most awarded art directors for 10 years. In 2003, he became a copywriter and soon went on to win the same accolade in his new role.
He moved to the UK in 2011 and, in 2014, joined Ogilvy UK as Global Creative Director for Unilever. Throughout his career, Dedé has done award winning work for brands such as Volkswagen, Havaianas, Audi, Adidas, VISA, Dove, Hellmann’s, GSK, Sipsmith’s and many others.
He has 35 Cannes Lions to his name, as well as Clios, D&AD and The One Show pencils. Alongside his career in advertising, Dedé is a published author (a novel in 2005 and a collection of personal essays in 2017), wrote TV series for Globo TV – Brazil’s largest TV network and was a columnist for newspaper O Estado de S. Paulo for 10 years.
How to build brands in a hyper-connected and increasingly cluttered world. While our minds are taken in every which way every second of the day, and we scroll down our feeds for an extra kick of mental excitement… our hearts have obeyed largely the same set of rules for years and years. Unlike the mind, our hearts still crave the same things: a sense of belonging, acceptance, emotional stability. Brands are built on affection, not attention.
On deeply rooted needs, not on flitting speed. The human heart is a much harder destination to reach.
‘How do you get there?‘ is the one billion dollar question, which has many answers.
Brazilian born André Laurentino, better known as Dedé, was one of Brazil’s most awarded art directors for 10 years. In 2003, he became a copywriter and soon went on to win the same accolade in his new role.
He moved to the UK in 2011 and, in 2014, joined Ogilvy UK as Global Creative Director for Unilever. Throughout his career, Dedé has done award winning work for brands such as Volkswagen, Havaianas, Audi, Adidas, VISA, Dove, Hellmann’s, GSK, Sipsmith’s and many others.
He has 35 Cannes Lions to his name, as well as Clios, D&AD and The One Show pencils. Alongside his career in advertising, Dedé is a published author (a novel in 2005 and a collection of personal essays in 2017), wrote TV series for Globo TV – Brazil’s largest TV network and was a columnist for newspaper O Estado de S. Paulo for 10 years.
How to build brands in a hyper-connected and increasingly cluttered world. While our minds are taken in every which way every second of the day, and we scroll down our feeds for an extra kick of mental excitement… our hearts have obeyed largely the same set of rules for years and years. Unlike the mind, our hearts still crave the same things: a sense of belonging, acceptance, emotional stability. Brands are built on affection, not attention.
On deeply rooted needs, not on flitting speed. The human heart is a much harder destination to reach.
‘How do you get there?‘ is the one billion dollar question, which has many answers.
Cory is the CEO of Geenee, Inc., a low-code/no code WebAR SaaS platform biproducing interactive NFTs, Games and eCommerce products that amplify human abilities.
Prior to Geenee, as Chief Revenue Officer of Firework TV app, a short video technology company (backed by Lightspeed Ventures, IDG Capital, GSR), Cory grew the user base to 3M in 15 months and its valuation to nine figures.
Earlier, he was the first Director of Sales & Marketing at Snapchat, contributing to the growth of the team, revenue and company, and publicly traded business that later achieved a $121 Billion market cap. Cory joined Snap Inc. when Vergence Labs, (now Snap Spectacles) where he headed Sales and Marketing, was acquired by Snap. He also contributed to building Lenovo (former IBM PC) into a globally recognised, Fortune 300 brand.
One of the first graduates of Stanford’s Innovation and Entrepreneurship Program, Cory holds a M.S. (NBS) in the UK, and B.S. (SJSU) in Business Management in Silicon Valley. He has earned (3) Cannes Gold Lion awards for Marketing & Retail Innovation.
HOW TO CREATE METAVALUE
IN THE METAVERSE THROUGH WEB3(D) TECHNOLOGIES
Financial analysts forecast the NFT Market will exceed $80B in value by 2025, the AR market is expected to reach $88 billion by 2026, and the Gaming market is expected to reach $314 billion by 2026.
The templatization and gamification of web-based AR experiences, combined with the ability to mint these AR experiences onto the blockchain can drive brand loyalty, community engagement and recurring monetization. Learn cutting edge best practices and examples to transition from Web 2.0 brand storytelling, to Web3(d) storyliving, inviting consumers to interact and transact from IRL to URL.
Cory is the CEO of Geenee, Inc., a low-code/no code WebAR SaaS platform biproducing interactive NFTs, Games and eCommerce products that amplify human abilities.
Prior to Geenee, as Chief Revenue Officer of Firework TV app, a short video technology company (backed by Lightspeed Ventures, IDG Capital, GSR), Cory grew the user base to 3M in 15 months and its valuation to nine figures.
Earlier, he was the first Director of Sales & Marketing at Snapchat, contributing to the growth of the team, revenue and company, and publicly traded business that later achieved a $121 Billion market cap. Cory joined Snap Inc. when Vergence Labs, (now Snap Spectacles) where he headed Sales and Marketing, was acquired by Snap. He also contributed to building Lenovo (former IBM PC) into a globally recognised, Fortune 300 brand.
One of the first graduates of Stanford’s Innovation and Entrepreneurship Program, Cory holds a M.S. (NBS) in the UK, and B.S. (SJSU) in Business Management in Silicon Valley. He has earned (3) Cannes Gold Lion awards for Marketing & Retail Innovation.
HOW TO CREATE METAVALUE
IN THE METAVERSE THROUGH WEB3(D) TECHNOLOGIES
Financial analysts forecast the NFT Market will exceed $80B in value by 2025, the AR market is expected to reach $88 billion by 2026, and the Gaming market is expected to reach $314 billion by 2026.
The templatization and gamification of web-based AR experiences, combined with the ability to mint these AR experiences onto the blockchain can drive brand loyalty, community engagement and recurring monetization. Learn cutting edge best practices and examples to transition from Web 2.0 brand storytelling, to Web3(d) storyliving, inviting consumers to interact and transact from IRL to URL.
Cory is the CEO of Geenee, Inc., a low-code/no code WebAR SaaS platform biproducing interactive NFTs, Games and eCommerce products that amplify human abilities.
Prior to Geenee, as Chief Revenue Officer of Firework TV app, a short video technology company (backed by Lightspeed Ventures, IDG Capital, GSR), Cory grew the user base to 3M in 15 months and its valuation to nine figures.
Earlier, he was the first Director of Sales & Marketing at Snapchat, contributing to the growth of the team, revenue and company, and publicly traded business that later achieved a $121 Billion market cap. Cory joined Snap Inc. when Vergence Labs, (now Snap Spectacles) where he headed Sales and Marketing, was acquired by Snap. He also contributed to building Lenovo (former IBM PC) into a globally recognised, Fortune 300 brand.
One of the first graduates of Stanford’s Innovation and Entrepreneurship Program, Cory holds a M.S. (NBS) in the UK, and B.S. (SJSU) in Business Management in Silicon Valley. He has earned (3) Cannes Gold Lion awards for Marketing & Retail Innovation.
HOW TO CREATE METAVALUE
IN THE METAVERSE THROUGH WEB3(D) TECHNOLOGIES
Financial analysts forecast the NFT Market will exceed $80B in value by 2025, the AR market is expected to reach $88 billion by 2026, and the Gaming market is expected to reach $314 billion by 2026.
The templatization and gamification of web-based AR experiences, combined with the ability to mint these AR experiences onto the blockchain can drive brand loyalty, community engagement and recurring monetization. Learn cutting edge best practices and examples to transition from Web 2.0 brand storytelling, to Web3(d) storyliving, inviting consumers to interact and transact from IRL to URL.
The recipient of over 320 international awards on design and branding, David has the rare distinction of being presented the Presidential Ambassador for Global Entrepreneurship medallion. A native New Yorker and Google’s #1 ranked rebranding expert, David’s forward decades of branding expertise are sought after by companies of all sizes and every industry.
David is the bestselling author of his #1 Amazon book, BRAND INTERVENTION, 33 Steps to Transform the Brand You Have Into the Brand You Need with Foreword written by Shark Tank star and CEO of FUBU Daymond John. David is called “a branding genius” by billionaire Grant Cardone and Shark Tank’s Daymond John calls him “brilliant with branding.”
David and his work have been featured in ADWEEK, Fast Company, Forbes, INC, Huffington Post, Entrepreneur, Thrive Global, the New York Times and numerous blogs and podcasts around the world.
Every transaction made by any company today has three parts. But most organisations focus only on one part of this precise sequence: the sale. But there are two parts that precede every sale, without fail.
Ignore these, and your impact, your influence, and your longevity are compromised to practically zero.
In this powerful presentation, David gives the exact anatomy of how to grow your brand properly for the long game of business.
The recipient of over 320 international awards on design and branding, David has the rare distinction of being presented the Presidential Ambassador for Global Entrepreneurship medallion. A native New Yorker and Google’s #1 ranked rebranding expert, David’s forward decades of branding expertise are sought after by companies of all sizes and every industry.
David is the bestselling author of his #1 Amazon book, BRAND INTERVENTION, 33 Steps to Transform the Brand You Have Into the Brand You Need with Foreword written by Shark Tank star and CEO of FUBU Daymond John. David is called “a branding genius” by billionaire Grant Cardone and Shark Tank’s Daymond John calls him “brilliant with branding.”
David and his work have been featured in ADWEEK, Fast Company, Forbes, INC, Huffington Post, Entrepreneur, Thrive Global, the New York Times and numerous blogs and podcasts around the world.
Every transaction made by any company today has three parts. But most organisations focus only on one part of this precise sequence: the sale. But there are two parts that precede every sale, without fail.
Ignore these, and your impact, your influence, and your longevity are compromised to practically zero.
In this powerful presentation, David gives the exact anatomy of how to grow your brand properly for the long game of business.
The recipient of over 320 international awards on design and branding, David has the rare distinction of being presented the Presidential Ambassador for Global Entrepreneurship medallion. A native New Yorker and Google’s #1 ranked rebranding expert, David’s forward decades of branding expertise are sought after by companies of all sizes and every industry.
David is the bestselling author of his #1 Amazon book, BRAND INTERVENTION, 33 Steps to Transform the Brand You Have Into the Brand You Need with Foreword written by Shark Tank star and CEO of FUBU Daymond John. David is called “a branding genius” by billionaire Grant Cardone and Shark Tank’s Daymond John calls him “brilliant with branding.”
David and his work have been featured in ADWEEK, Fast Company, Forbes, INC, Huffington Post, Entrepreneur, Thrive Global, the New York Times and numerous blogs and podcasts around the world.
Every transaction made by any company today has three parts. But most organisations focus only on one part of this precise sequence: the sale. But there are two parts that precede every sale, without fail.
Ignore these, and your impact, your influence, and your longevity are compromised to practically zero.
In this powerful presentation, David gives the exact anatomy of how to grow your brand properly for the long game of business.
Daye leads a team of over 15 strategists at Landor & Fitch across the APAC region and is a key player in the global strategy team.
She has worked across corporate and consumer categories ranging from mining and logistics, fashion, the arts, tourism, telecommunications, philanthropy and finance. She sees it as her mission to help clients create clear messages among a confusing mix of information – from stakeholders, audiences, and long-standing messages.
Daye believes in ruthless simplicity and empathy, consistently above complexity and often even beyond academia.
Empathy is often considered a soft skill, ignored in a world that values metrics and measurement over understanding and compassion. Yet, the brands that will succeed tomorrow are those that can build their ethos and experience through empathy. Harnessing its power to connect and understand human experience, inspire creativity and transform brands and their relationships with the people they serve.
The presentation will explore why empathy matters.
Daye leads a team of over 15 strategists at Landor & Fitch across the APAC region and is a key player in the global strategy team.
She has worked across corporate and consumer categories ranging from mining and logistics, fashion, the arts, tourism, telecommunications, philanthropy and finance. She sees it as her mission to help clients create clear messages among a confusing mix of information – from stakeholders, audiences, and long-standing messages.
Daye believes in ruthless simplicity and empathy, consistently above complexity and often even beyond academia.
Empathy is often considered a soft skill, ignored in a world that values metrics and measurement over understanding and compassion. Yet, the brands that will succeed tomorrow are those that can build their ethos and experience through empathy. Harnessing its power to connect and understand human experience, inspire creativity and transform brands and their relationships with the people they serve.
The presentation will explore why empathy matters.
Daye leads a team of over 15 strategists at Landor & Fitch across the APAC region and is a key player in the global strategy team.
She has worked across corporate and consumer categories ranging from mining and logistics, fashion, the arts, tourism, telecommunications, philanthropy and finance. She sees it as her mission to help clients create clear messages among a confusing mix of information – from stakeholders, audiences, and long-standing messages.
Daye believes in ruthless simplicity and empathy, consistently above complexity and often even beyond academia.
Empathy is often considered a soft skill, ignored in a world that values metrics and measurement over understanding and compassion. Yet, the brands that will succeed tomorrow are those that can build their ethos and experience through empathy. Harnessing its power to connect and understand human experience, inspire creativity and transform brands and their relationships with the people they serve.
The presentation will explore why empathy matters.
Feyi is the Managing Partner of Open Squares Africa, a strategy and marketing consulting firm with the mission to “interpret Africa for businesses with an Africa focus, thereby helping them navigating their businesses successfully there.”
He is one of the leading authorities on understanding the African marketplace, having developed and published the only proprietary framework to understanding the African consumer psychology. Feyi is the author of the seminal book The Villager: How Africans Consume Brands which articulates a proprietary framework for understanding the African consumer.
He was previously the CEO of Insight Publicis, where he led a creative team that solves client’s business challenges while delivering high value for clients.
Feyi is a Global Executive MBA, class of 2015 graduate of the Duke University Fuqua School of Business. He also serves as a member of the Fuqua Regional Advisory Board – Middle East and Africa.
Feyi is the Managing Partner of Open Squares Africa, a strategy and marketing consulting firm with the mission to “interpret Africa for businesses with an Africa focus, thereby helping them navigating their businesses successfully there.”
He is one of the leading authorities on understanding the African marketplace, having developed and published the only proprietary framework to understanding the African consumer psychology. Feyi is the author of the seminal book The Villager: How Africans Consume Brands which articulates a proprietary framework for understanding the African consumer.
He was previously the CEO of Insight Publicis, where he led a creative team that solves client’s business challenges while delivering high value for clients.
Feyi is a Global Executive MBA, class of 2015 graduate of the Duke University Fuqua School of Business. He also serves as a member of the Fuqua Regional Advisory Board – Middle East and Africa.
Feyi is the Managing Partner of Open Squares Africa, a strategy and marketing consulting firm with the mission to “interpret Africa for businesses with an Africa focus, thereby helping them navigating their businesses successfully there.”
He is one of the leading authorities on understanding the African marketplace, having developed and published the only proprietary framework to understanding the African consumer psychology. Feyi is the author of the seminal book The Villager: How Africans Consume Brands which articulates a proprietary framework for understanding the African consumer.
He was previously the CEO of Insight Publicis, where he led a creative team that solves client’s business challenges while delivering high value for clients.
Feyi is a Global Executive MBA, class of 2015 graduate of the Duke University Fuqua School of Business. He also serves as a member of the Fuqua Regional Advisory Board – Middle East and Africa.
Kamini oversees the strategic direction, development, execution and performance of all marketing and communication activities. Prior to joining Mastercard, Kamini was Marketing Manager at Coca-Cola Africa and worked on Brand Coca-Cola for South, Central and East Africa.
She started her career in research at The Nielsen Company and moved to Marketing at Estee Lauder Companies. She was also at Unilever. Kamini has grown strong iconic global and local brands that engage with consumers and customers.
She has won multiple Marketing awards, including a Loeries for a social media marketing campaign she developed whilst at Unilever. In 2021, she was included in the Most Influencing Marketing Leaders List by the World Marketing Congress. In 2022, she was acknowledged as one of Africa’s Most Inspirational Women in Leadership.
Kamini holds a bachelor’s degree in business science from the University of Cape Town, with honours in Marketing and a major in Economics.
Kamini oversees the strategic direction, development, execution and performance of all marketing and communication activities. Prior to joining Mastercard, Kamini was Marketing Manager at Coca-Cola Africa and worked on Brand Coca-Cola for South, Central and East Africa.
She started her career in research at The Nielsen Company and moved to Marketing at Estee Lauder Companies. She was also at Unilever. Kamini has grown strong iconic global and local brands that engage with consumers and customers.
She has won multiple Marketing awards, including a Loeries for a social media marketing campaign she developed whilst at Unilever. In 2021, she was included in the Most Influencing Marketing Leaders List by the World Marketing Congress. In 2022, she was acknowledged as one of Africa’s Most Inspirational Women in Leadership.
Kamini holds a bachelor’s degree in business science from the University of Cape Town, with honours in Marketing and a major in Economics.
Kamini oversees the strategic direction, development, execution and performance of all marketing and communication activities. Prior to joining Mastercard, Kamini was Marketing Manager at Coca-Cola Africa and worked on Brand Coca-Cola for South, Central and East Africa.
She started her career in research at The Nielsen Company and moved to Marketing at Estee Lauder Companies. She was also at Unilever. Kamini has grown strong iconic global and local brands that engage with consumers and customers.
She has won multiple Marketing awards, including a Loeries for a social media marketing campaign she developed whilst at Unilever. In 2021, she was included in the Most Influencing Marketing Leaders List by the World Marketing Congress. In 2022, she was acknowledged as one of Africa’s Most Inspirational Women in Leadership.
Kamini holds a bachelor’s degree in business science from the University of Cape Town, with honours in Marketing and a major in Economics.
Kaushik is a seasoned professional with forty years of experience in developing marketing solutions, brand building, consumer research and digital media solutions for clients. He has worked across categories such as Retail, Automobiles, Healthcare, Telecommunication, Sports and Entertainment.
Kaushik has served as President of the Advertising Club and President of the International Advertising Association – India Chapter (IAA-IC). The IAA inducted him into its “Hall of Fame” in 2019.
An Award-winning feature, documentary and short filmmaker, Kaushik’s first independent feature film “Apna Asmaan” won the best feature film award at the Stuttgart Film Festival. He has been responsible for game-changing campaigns like HMV’s “Nazia Hassan – Disco Deewane”, Tata Steel’s “We Also Make Steel”, Reliance Infocomm’s “Karlo Duniya Mutthi Mein” and Reliance Industries Limited’s “Mumbai Indians”, “Jio”, “Indian Super League”, to name a few.
Alphabetica, Kaushik’s first novel (under his pseudonym Roy Phoenix) is a satire on majoritarianism.
Brands are building credible platforms for a responsible and meaningful existence that contributes to enhanced brand valuation in the long run. What becomes critical for brand custodians is the challenge of managing brand identity more holistically. It is now an exercise that is a lot more than designing a ‘logo’.
This session will cover the importance of injecting a meaningful narrative into the brand identity to help make the brand endearing. It will explore how identity design will extend itself to the brand experience that would define and sustain the bond with audiences, both internally and externally.
Kaushik is a seasoned professional with forty years of experience in developing marketing solutions, brand building, consumer research and digital media solutions for clients. He has worked across categories such as Retail, Automobiles, Healthcare, Telecommunication, Sports and Entertainment.
Kaushik has served as President of the Advertising Club and President of the International Advertising Association – India Chapter (IAA-IC). The IAA inducted him into its “Hall of Fame” in 2019.
An Award-winning feature, documentary and short filmmaker, Kaushik’s first independent feature film “Apna Asmaan” won the best feature film award at the Stuttgart Film Festival. He has been responsible for game-changing campaigns like HMV’s “Nazia Hassan – Disco Deewane”, Tata Steel’s “We Also Make Steel”, Reliance Infocomm’s “Karlo Duniya Mutthi Mein” and Reliance Industries Limited’s “Mumbai Indians”, “Jio”, “Indian Super League”, to name a few.
Alphabetica, Kaushik’s first novel (under his pseudonym Roy Phoenix) is a satire on majoritarianism.
Brands are building credible platforms for a responsible and meaningful existence that contributes to enhanced brand valuation in the long run. What becomes critical for brand custodians is the challenge of managing brand identity more holistically. It is now an exercise that is a lot more than designing a ‘logo’.
This session will cover the importance of injecting a meaningful narrative into the brand identity to help make the brand endearing. It will explore how identity design will extend itself to the brand experience that would define and sustain the bond with audiences, both internally and externally.
Kaushik is a seasoned professional with forty years of experience in developing marketing solutions, brand building, consumer research and digital media solutions for clients. He has worked across categories such as Retail, Automobiles, Healthcare, Telecommunication, Sports and Entertainment.
Kaushik has served as President of the Advertising Club and President of the International Advertising Association – India Chapter (IAA-IC). The IAA inducted him into its “Hall of Fame” in 2019.
An Award-winning feature, documentary and short filmmaker, Kaushik’s first independent feature film “Apna Asmaan” won the best feature film award at the Stuttgart Film Festival. He has been responsible for game-changing campaigns like HMV’s “Nazia Hassan – Disco Deewane”, Tata Steel’s “We Also Make Steel”, Reliance Infocomm’s “Karlo Duniya Mutthi Mein” and Reliance Industries Limited’s “Mumbai Indians”, “Jio”, “Indian Super League”, to name a few.
Alphabetica, Kaushik’s first novel (under his pseudonym Roy Phoenix) is a satire on majoritarianism.
Brands are building credible platforms for a responsible and meaningful existence that contributes to enhanced brand valuation in the long run. What becomes critical for brand custodians is the challenge of managing brand identity more holistically. It is now an exercise that is a lot more than designing a ‘logo’.
This session will cover the importance of injecting a meaningful narrative into the brand identity to help make the brand endearing. It will explore how identity design will extend itself to the brand experience that would define and sustain the bond with audiences, both internally and externally.
Dr. Sean McCoy holds a deep-seated passion for the impact and role of branding across the spectrum of economic, social and cultural influence. This has shaped his career over the last 35 years and has a definitive bearing on his role in business and academia today.
In practice he has held senior leadership positions in several international marketing services organisations, which facilitated his journey as a founder member of HKLM in 2003. Sean supplements extensive practice across a wide range of industry sectors with ongoing academic activity.
As a consummate learner, Sean is engaged in active academic research and supervision at several leading business schools, including an Adjunct Associate Professor role at Unisa’s Graduate School of Business Leadership. He has published in international journals and contributed extensively to thought leadership in the field, through active media and conference participation, locally and abroad.
Dr. Sean McCoy holds a deep-seated passion for the impact and role of branding across the spectrum of economic, social and cultural influence. This has shaped his career over the last 35 years and has a definitive bearing on his role in business and academia today.
In practice he has held senior leadership positions in several international marketing services organisations, which facilitated his journey as a founder member of HKLM in 2003. Sean supplements extensive practice across a wide range of industry sectors with ongoing academic activity.
As a consummate learner, Sean is engaged in active academic research and supervision at several leading business schools, including an Adjunct Associate Professor role at Unisa’s Graduate School of Business Leadership. He has published in international journals and contributed extensively to thought leadership in the field, through active media and conference participation, locally and abroad.
Dr. Sean McCoy holds a deep-seated passion for the impact and role of branding across the spectrum of economic, social and cultural influence. This has shaped his career over the last 35 years and has a definitive bearing on his role in business and academia today.
In practice he has held senior leadership positions in several international marketing services organisations, which facilitated his journey as a founder member of HKLM in 2003. Sean supplements extensive practice across a wide range of industry sectors with ongoing academic activity.
As a consummate learner, Sean is engaged in active academic research and supervision at several leading business schools, including an Adjunct Associate Professor role at Unisa’s Graduate School of Business Leadership. He has published in international journals and contributed extensively to thought leadership in the field, through active media and conference participation, locally and abroad.
Stephen is an energised, multi-skilled and passionate Marketing professional with an MBA in International Business from the Paris Dauphine – Sorbonne Graduate Business School and two Masters, in Marketing & Yield Management and Tourism Management respectively.
He is a Member of the UK Chartered Institute of Marketing and has more than 17 years of Sales and Marketing experience in the FMCG and Healthcare sector. His skills focus on Brand strategy, Brand development and management as well as Customer and shopper understanding.
Stephan has managed numerous international brands such as Coca-Cola, L’Oreal, Kraft and Mondelez.
Stephen is an energised, multi-skilled and passionate Marketing professional with an MBA in International Business from the Paris Dauphine – Sorbonne Graduate Business School and two Masters, in Marketing & Yield Management and Tourism Management respectively.
He is a Member of the UK Chartered Institute of Marketing and has more than 17 years of Sales and Marketing experience in the FMCG and Healthcare sector. His skills focus on Brand strategy, Brand development and management as well as Customer and shopper understanding.
Stephan has managed numerous international brands such as Coca-Cola, L’Oreal, Kraft and Mondelez.
Stephen is an energised, multi-skilled and passionate Marketing professional with an MBA in International Business from the Paris Dauphine – Sorbonne Graduate Business School and two Masters, in Marketing & Yield Management and Tourism Management respectively.
He is a Member of the UK Chartered Institute of Marketing and has more than 17 years of Sales and Marketing experience in the FMCG and Healthcare sector. His skills focus on Brand strategy, Brand development and management as well as Customer and shopper understanding.
Stephan has managed numerous international brands such as Coca-Cola, L’Oreal, Kraft and Mondelez.
Tiziana has more than 14 years of professional experience in the Luxury business. She is a professor, a consultant for international Luxury Companies as well as an experienced lecturer with great public speaking skills.
Starting to play with her older brother’s Commodore 64, Tiziana has developed an extreme passion for videogames. Convinced that fashion, art, and music are able to transcend walls that can be built by culture or language, she is today a “nerd who no longer hides”.
Tiziana firmly believes that fashion, (e)art and music are capable of transcending walls that may be built by culture or language making it possible to communicate and interact on an international level.
If fashion is a game, the gaming Industry is more meaningful than ever before for Luxury companies. If you want to “insert coin” and “press play to start”, just wait for the metaverse. In the meantime, Fashion brands sell digital VR/ AR exclusive collections. The new luxury customer still wants exclusivity via new tools: NFT, rewarding services and limited digital editions.
Tiziana has more than 14 years of professional experience in the Luxury business. She is a professor, a consultant for international Luxury Companies as well as an experienced lecturer with great public speaking skills.
Starting to play with her older brother’s Commodore 64, Tiziana has developed an extreme passion for videogames. Convinced that fashion, art, and music are able to transcend walls that can be built by culture or language, she is today a “nerd who no longer hides”.
Tiziana firmly believes that fashion, (e)art and music are capable of transcending walls that may be built by culture or language making it possible to communicate and interact on an international level.
If fashion is a game, the gaming Industry is more meaningful than ever before for Luxury companies. If you want to “insert coin” and “press play to start”, just wait for the metaverse. In the meantime, Fashion brands sell digital VR/ AR exclusive collections. The new luxury customer still wants exclusivity via new tools: NFT, rewarding services and limited digital editions.
Tiziana has more than 14 years of professional experience in the Luxury business. She is a professor, a consultant for international Luxury Companies as well as an experienced lecturer with great public speaking skills.
Starting to play with her older brother’s Commodore 64, Tiziana has developed an extreme passion for videogames. Convinced that fashion, art, and music are able to transcend walls that can be built by culture or language, she is today a “nerd who no longer hides”.
Tiziana firmly believes that fashion, (e)art and music are capable of transcending walls that may be built by culture or language making it possible to communicate and interact on an international level.
If fashion is a game, the gaming Industry is more meaningful than ever before for Luxury companies. If you want to “insert coin” and “press play to start”, just wait for the metaverse. In the meantime, Fashion brands sell digital VR/ AR exclusive collections. The new luxury customer still wants exclusivity via new tools: NFT, rewarding services and limited digital editions.
Uma is an award-winning Executive Creative Director and co-founder of the boutique ad agency, KVUR. She has two decades of experience as global creative director at various multi-national advertising agencies. She holds an M.A. in Digital Media Management and Technology from Hyper Island.
At the start of the Covid-19 pandemic, she authored her third book, 10 Things Brands Could Do To Survive A Crisis which became a Kindle bestseller overnight and a playbook for brands to navigate the Covid-19 climate.
Uma is a keynote speaker who has spoken at global conferences to over 200,000 people across 14 countries in the past 5 years on topics of innovation, women leadership and creativity. She loves physics and wakes up dreaming of walking on Mars.
Uma is an award-winning Executive Creative Director and co-founder of the boutique ad agency, KVUR. She has two decades of experience as global creative director at various multi-national advertising agencies. She holds an M.A. in Digital Media Management and Technology from Hyper Island.
At the start of the Covid-19 pandemic, she authored her third book, 10 Things Brands Could Do To Survive A Crisis which became a Kindle bestseller overnight and a playbook for brands to navigate the Covid-19 climate.
Uma is a keynote speaker who has spoken at global conferences to over 200,000 people across 14 countries in the past 5 years on topics of innovation, women leadership and creativity. She loves physics and wakes up dreaming of walking on Mars.
Uma is an award-winning Executive Creative Director and co-founder of the boutique ad agency, KVUR. She has two decades of experience as global creative director at various multi-national advertising agencies. She holds an M.A. in Digital Media Management and Technology from Hyper Island.
At the start of the Covid-19 pandemic, she authored her third book, 10 Things Brands Could Do To Survive A Crisis which became a Kindle bestseller overnight and a playbook for brands to navigate the Covid-19 climate.
Uma is a keynote speaker who has spoken at global conferences to over 200,000 people across 14 countries in the past 5 years on topics of innovation, women leadership and creativity. She loves physics and wakes up dreaming of walking on Mars.