Top Brands Awards
Trust. Impact. Consumer Voice.
Since its inception in 2016, the Top Brands of Mauritius Awards has grown into one of the country’s most trusted recognitions of branding excellence. Conceived as part of the Brand Magic platform and organised by Mind Initiatives Ltd., the awards honour the most loved, impactful, and forward-thinking brands in Mauritius.
What makes the Top Brands Awards truly unique is its rigorous, research-driven approach. There are no submissions or nominations. Instead, results are based entirely on spontaneous public responses, collected through a nationally representative survey conducted by Analysis Kantar, a global leader in market research. The survey reaches 1,000 Mauritian consumers through the MyVoice panel, ensuring accurate representation across age, gender, region, and socio-economic categories. This methodology ensures that each award reflects real consumer trust and perception—not jury panels or industry influence.
Winning a Top Brands Award is more than a mark of recognition — it is a powerful consumer endorsement that boosts credibility, strengthens brand equity, and signals leadership in the marketplace.
A New Chapter in 2026
From 2016 to 2024, the Top Brands Awards were proudly presented during the annual Brand Magic conference. However, due to the incredible growth and increasing significance of the awards, a strategic decision has been made to host the Top Brands of Mauritius Awards as a distinct standalone event.
Presented under the Brand Magic platform and validated through research by our long-time partner Analysis Kantar, the Top Brands Awards will now enjoy its own dedicated stage, elevating the recognition of Mauritius’s most impactful brands.
Why this change?
- To enhance the prestige and visibility of the Awards.
- To provide a sharper focus on brand achievements and innovation.
- To offer greater value and clarity for participants, sponsors, and partners.
- To allow for deeper engagement with consumers and stakeholders alike.
Award Categories for 2026
The Top Brands of Mauritius Awards 2026, being held on 29th May 2026 at the Intercontinental Resort, Balaclava, will recognise excellence across seven consumer-led categories, each reflecting different aspects of branding success:
- Most Preferred Brand 2026
The Brand consumers prefer and consistently choose over others, across all sectors. - Most Innovative Brand 2026
Celebrating the Brand that consistently introduces creative ideas, products, services or technologies. - Top Employer Brand 2026
The Brands recognised as the best places to work, attract talent, and nurture employees. - Top Sustainable Brand 2026
Honouring brands driving sustainability, environmental responsibility and positive social impact. - Brand with Best Advertising Campaign 2026
Rewarding Brands with the best advertising or marketing campaigns. - Top Trustworthy Brand 2026
Recognising Brands that are trusted most to consistently deliver reliable quality, be transparent in its dealings and uphold its promises. - Top Local Heritage Brand 2026
Honouring brands that best embodies the Mauritian culture, heritage and traditions – staying authentic and maintaining a strong connection with the community.
As we continue to celebrate the brands that define consumer confidence, creativity, and purpose, the Top Brands of Mauritius Awards remains grounded in one powerful principle: What the people of Mauritius truly believe makes a great brand.
To learn more and explore past winners, see reports below.
TOP BRANDS OF MAURITIUS 2025
The Methodology:
The quantitative study was conducted among a nationally representative sample of 1,000 respondents, carefully stratified in alignment with official demographic statistics.
The Sample:
The segmentation framework ensured balanced representation across critical sociodemographic axes, including Gender, Geographic distribution (urban vs. rural), Socioeconomic strata, Age brackets and Ethnic groups.
TOP BRANDS OF MAURITIUS 2024
The Methodology:
1000 Online interviews gathered using our proprietary panel, MyVoice.
The Sample:
Socio-demographic quotas were established to ensure that the sample is reflective of the overall population in terms of gender, age group, geographical coverage, socio-economic categories, and ethnic groups.
Top Brands Awards
Trust. Impact. Consumer Voice.
Since its inception in 2016, the Top Brands of Mauritius Awards has grown into one of the country’s most trusted recognitions of branding excellence. Conceived as part of the Brand Magic platform and organised by Mind Initiatives Ltd., the awards honour the most loved, impactful, and forward-thinking brands in Mauritius.
What makes the Top Brands Awards truly unique is its rigorous, research-driven approach. There are no submissions or nominations. Instead, results are based entirely on spontaneous public responses, collected through a nationally representative survey conducted by Analysis Kantar, a global leader in market research. The survey reaches 1,000 Mauritian consumers through the MyVoice panel, ensuring accurate representation across age, gender, region, and socio-economic categories. This methodology ensures that each award reflects real consumer trust and perception—not jury panels or industry influence.
Winning a Top Brands Award is more than a mark of recognition — it is a powerful consumer endorsement that boosts credibility, strengthens brand equity, and signals leadership in the marketplace.
A New Chapter in 2026
From 2016 to 2024, the Top Brands Awards were proudly presented during the annual Brand Magic conference. However, due to the incredible growth and increasing significance of the awards, a strategic decision has been made to host the Top Brands of Mauritius Awards as a distinct standalone event.
Presented under the Brand Magic platform and validated through research by our long-time partner Analysis Kantar, the Top Brands Awards will now enjoy its own dedicated stage, elevating the recognition of Mauritius’s most impactful brands.
Why this change?
- To enhance the prestige and visibility of the Awards.
- To provide a sharper focus on brand achievements and innovation.
- To offer greater value and clarity for participants, sponsors, and partners.
- To allow for deeper engagement with consumers and stakeholders alike.
Award Categories for 2026
The Top Brands of Mauritius Awards 2026, being held on 29th May 2026 at the Intercontinental Resort, Balaclava, will recognise excellence across seven consumer-led categories, each reflecting different aspects of branding success:
- Most Preferred Brand 2026
The Brand consumers prefer and consistently choose over others, across all sectors. - Most Innovative Brand 2026
Celebrating the Brand that consistently introduces creative ideas, products, services or technologies. - Top Employer Brand 2026
The Brands recognised as the best places to work, attract talent, and nurture employees. - Top Sustainable Brand 2026
Honouring brands driving sustainability, environmental responsibility and positive social impact. - Brand with Best Advertising Campaign 2026
Rewarding Brands with the best advertising or marketing campaigns. - Top Trustworthy Brand 2026
Recognising Brands that are trusted most to consistently deliver reliable quality, be transparent in its dealings and uphold its promises. - Top Local Heritage Brand 2026
Honouring brands that best embodies the Mauritian culture, heritage and traditions – staying authentic and maintaining a strong connection with the community.
As we continue to celebrate the brands that define consumer confidence, creativity, and purpose, the Top Brands of Mauritius Awards remains grounded in one powerful principle: What the people of Mauritius truly believe makes a great brand.
To learn more and explore past winners, see reports below.
TOP BRANDS OF MAURITIUS 2025
The Methodology:
The quantitative study was conducted among a nationally representative sample of 1,000 respondents, carefully stratified in alignment with official demographic statistics.
The Sample:
The segmentation framework ensured balanced representation across critical sociodemographic axes, including Gender, Geographic distribution (urban vs. rural), Socioeconomic strata, Age brackets and Ethnic groups.
TOP BRANDS OF MAURITIUS 2024
The Methodology:
1000 Online interviews gathered using our proprietary panel, MyVoice.
The Sample:
Socio-demographic quotas were established to ensure that the sample is reflective of the overall population in terms of gender, age group, geographical coverage, socio-economic categories, and ethnic groups.
