Agenda
16 MAY, 2024 │ INTERCONTINENTAL RESORTS MAURITIUS, BALACLAVA
| TIME | SESSION |
| 08:15 – 09:00 | Registration / Refreshments |
| 09:00 – 09:10 | Opening Remarks – Ravin Lama, Chairman, Organising Committee, Brand Magic 2024 and Managing Director, Mind Initiatives Ltd. |
| 09:10- 09:15 | Launch of The E-Brand Book 2024 |
| 09:15 – 10:15 | Brand Noise or Brand Voice? A Guide to Meaningful Communication – Marie Claire Maalouf, Chief Creative Officer, Edelman |
| 10:15 – 10:45 | TEA/COFFEE BREAK |
| 10:45 – 11:45 | Consumer Behaviour Analytics: How to Critically Analyse Data to Drive Brand Strategies – Sheila Burman, Co-host of B2B Marketing Asia Podcast, Former Global Lead for MarTech and Marketing Operations, She Loves Data |
| 11:45 – 12:45 | Revolutionising Creativity: Unveiling the Technology of Idea in Brand Communication – Emmanuel Upputuru, Founder and Chief Creative Officer, EFGH Brand Innovations |
| 12:45 – 13:45 | LUNCH BREAK |
| 13:45 – 14:00 | Cannes Lions Festival Film Show Reel |
| 14:00 – 15:00 | Elevating Customer Brand Experiences: The Integration of Technology and AI – Sameer Muley, Multidisciplinary Creative Technologist and Strategist, H-Labs |
| 15:00 – 16:00 | Cultural Branding in a Globalised World – Philippa Dunjay, TikTok Consultant, Pip Dunjay Ltd. |
| 16:00 – 16:30 | TEA/COFFEE BREAK |
| 16:30 – 17:25 | Top Brands of Mauritius 2024 – Understanding the Mauritian Consumer – Soondaram N. Lutchmanen, Research Director, Insight Division, Analysis Kantar
Award Ceremony: Top Brands of Mauritius 2024 |
| 17:25 – 17:30 | Vote of Thanks – Bhawana Maskey, Director, Mind Initiatives Ltd. |
| 18:00 | Networking Cocktails |
