Agenda

16 MAY, 2024 │ INTERCONTINENTAL RESORTS MAURITIUS, BALACLAVA
TIME SESSION
08:15 – 09:00 Registration / Refreshments
09:00 – 09:10 Opening Remarks – Ravin Lama, Chairman, Organising Committee, Brand Magic 2024 and Managing Director, Mind Initiatives Ltd.
09:10- 09:15 Launch of The E-Brand Book 2024
09:15 – 10:15 Brand Noise or Brand Voice? A Guide to Meaningful Communication – Marie Claire Maalouf, Chief Creative Officer, Edelman
10:15 – 10:45 TEA/COFFEE BREAK
10:45 – 11:45 Consumer Behaviour Analytics: How to Critically Analyse Data to Drive Brand Strategies – Sheila Burman, Co-host of B2B Marketing Asia Podcast, Former Global Lead for MarTech and Marketing Operations, She Loves Data
11:45 – 12:45 Revolutionising Creativity: Unveiling the Technology of Idea in Brand Communication – Emmanuel Upputuru, Founder and Chief Creative Officer, EFGH Brand Innovations
12:45 – 13:45 LUNCH BREAK
13:45 – 14:00 Cannes Lions Festival Film Show Reel
14:00 – 15:00 Elevating Customer Brand Experiences: The Integration of Technology and AI – Sameer Muley, Multidisciplinary Creative Technologist and Strategist, H-Labs
15:00 – 16:00 Cultural Branding in a Globalised World – Philippa Dunjay, TikTok Consultant, Pip Dunjay Ltd.
16:00 – 16:30 TEA/COFFEE BREAK
16:30 – 17:25 Top Brands of Mauritius 2024 – Understanding the Mauritian Consumer – Soondaram N. Lutchmanen, Research Director, Insight Division, Analysis Kantar

Award Ceremony: Top Brands of Mauritius 2024

Chief Guest – Philippe Espitalier Noël, Chief Executive Officer, Rogers Group
17:25 – 17:30 Vote of Thanks – Bhawana Maskey, Director, Mind Initiatives Ltd.
18:00 Networking Cocktails