Top Brands Awards

Since its inception in 2016, the collaboration between Analysis Kantar and Mind Initiatives has set the stage for an eagerly anticipated annual event in Mauritius, the unveiling of the Top Brands as identified through rigorous quantitative surveys. The journey of identifying these top brands begins with meticulous research and data collection using Kantar’s in-house online panel, MyVoice, engaging with a diverse sample of 1,000 respondents, reflecting the rich tapestry of Mauritian society in terms of demographics and socio-economic backgrounds. This comprehensive approach ensures that the results are not only statistically robust but also representative of the nuanced preferences and perceptions of Mauritian consumers.

The study covers a broad spectrum of categories, including Preferred Brand, Employer Brand, Brand Purpose, Sustainable Brand, and Innovative Brand. As the findings of the survey are unveiled at the Brand Magic event, the spotlight shines on the brands that have successfully navigated the intricacies of consumer trust, brand purpose, and sustainability.

TOP BRANDS OF MAURITIUS 2023

The Methodology:
Online surveys through Kantar’s inhouse panel MyVoice.

The Sample:
1000 panelists participated in the survey through our in-house panel.

TOP BRANDS OF MAURITIUS 2022

The Methodology:
Online surveys through Kantar’s inhouse panel MyVoice.

The Sample:
1000 panelists whose data has been reweighted to reflect the national population.

TOP BRANDS OF MAURITIUS 2021

The Methodology:
Online surveys through Kantar’s inhouse panel MyVoice.

The Sample:
1000 panelists whose data has been reweighted to reflect the national population.

TOP BRANDS OF MAURITIUS 2019

The Methodology:
Quantitative Research using CAPI. Home Face to Face interviews

The Sample:
A random sample of 1000 respondents representative of the Mauritian population in terms of age, gender, region and socio economic group.

TOP BRANDS OF MAURITIUS 2018

The Methodology:
Home interviews were conducted using a random sampling process.

The Sample:
The preferred brands vary according to the profile of consumers.

TOP BRANDS OF MAURITIUS 2017

The Methodology:
1000 In Home, Face to face interviews conducted through CAPI.

The Sample:
Sample is nationally representative on Region, Gender, Ethnic group, Socio Economic Group and Age group.

TOP BRANDS OF MAURITIUS 2016

The Methodology:
In Home, Face to face interviews conducted through CAPI (Computer Aided Personal Interviewing) methodology.

The Sample:
Sample is nationally representative on Region, Gender, Ethnic group, Socio Economic Group.

Introduction – Kantar Analysis

Introduction – Kantar Analysis

The Top Brands of Mauritius is a yearly study conducted by Kantar. For this survey, 1000 respondents are interviewed to find out the brands that are top of mind across different categories. This partnership has been in force since 2016. The awards are presented at Brand Magic.

Kantar Analysis, An Affiliate of Kantar
It is one of the world’s leading research agencies, offers invaluable insights into unlocking pivotal moments for customer growth. With a rich heritage spanning over 25 years in Mauritius, Kantar Analysis serves as the Indian Ocean representative of Kantar Global, headquartered in London, with a global presence spanning over 100 countries.

Operation
Operating across various islands of the Indian Ocean, including Mauritius, Reunion Island, Madagascar, Mayotte, Comoros, Maldives, and Seychelles, Kantar Analysis excels in melding market research, data analysis, strategy, and innovation. This unique blend enables brands to comprehend consumer behaviour intricately, devise effective marketing strategies, and craft plans to accomplish their objectives.

Specialization
Kantar Analysis specializes in market research and consulting services, offering expertise across diverse domains such as audience and media analysis, retail and shopper studies, brand perception and reputation management, customer experience enhancement, and trend analysis.