Top Brands Awards
Since its inception in 2016, the collaboration between Analysis Kantar and Mind Initiatives has set the stage for an eagerly anticipated annual event in Mauritius, the unveiling of the Top Brands as identified through rigorous quantitative surveys.The exploration of top brands in Mauritius begins with meticulous research and data collection through Kantar’s in-house online panel, MyVoice. This involves surveying a diverse group of 1,000 respondents, encompassing the varied demographics and socio-economic profiles of Mauritian society. Through this comprehensive method, we guarantee that the results are not only statistically reliable but also authentically reflect the nuanced preferences and perceptions of Mauritian consumers, without any need for marketeers to apply or feel compelled to participate.
The study covers a broad spectrum of categories, including Preferred Brand, Employer Brand, Brand Purpose, Sustainable Brand, and Innovative Brand. As the findings of the survey are unveiled at the Brand Magic event, the spotlight shines on the brands that have successfully navigated the intricacies of consumer trust, brand purpose, and sustainability.
